Melissa Dinwiddie

Click to watch (11:14) or scroll down to read more Hey there, innovation champions! Your team isn't short on ideas. They're short on safety. And the difference between those two diagnoses determines whether your innovation initiative becomes a real culture shift — or just another offsite people talk about once and forget by February. The Job I Still Think About When I was just out of high school, I got a job at a trendy housewares store in a shopping center. My manager was impatient — the...

Click to watch (13:04) or scroll down to read more Hey there, innovation champions! Here's something that might reframe how you think about your entire organization's capacity for innovation: The people most likely to drive real breakthroughs aren't the ones in your "creative" departments. They're in your engineering teams. Your data science orgs. Your project management offices. And something you're probably doing right now is making sure they never find out. The Myth That's Costing You...

Click to watch (08:12) or scroll down to read Hey there, innovation champions! Two weeks. Two virtual sessions. Two teams of researchers — analytical, a little introverted, equally uncertain about what they'd signed up for. On paper, identical. In practice, worlds apart. Two Sessions, Two Worlds Both sessions opened the same way: participants jotted down three personal strengths, then doodled a "future forecast" — themselves five years from now, using those strengths to be absolutely crushing...

Click to watch (08:12) or scroll down to read Hey there, innovation champions! Two weeks. Two virtual sessions. Two teams of researchers — analytical, a little introverted, equally uncertain about what they'd signed up for. On paper, identical. In practice, worlds apart. Two Sessions, Two Worlds Both sessions opened the same way: participants jotted down three personal strengths, then doodled a "future forecast" — themselves five years from now, using those strengths to be absolutely crushing...

Hey there, innovation champions! Most organizations say the right things about innovation. They write it into their values. They announce it in all-hands meetings. They fund initiatives, run workshops, and measure engagement scores. And then they wonder why nothing sticks. The Party Nobody Showed Up To I've been thinking a lot lately about a pattern I keep noticing — in conversations with HR leaders, in research calls with team managers, in the questions that come up after my sessions. It...

Hey there, innovation champions! A while back, I was on a Zoom call with a VP at a local tech company. It wasn't a sales call — just a customer research conversation. I wanted to understand what was getting in the way of innovation for leaders like her. She told me her organization had recently done some leadership training. I asked what it was like. "Honestly? The best thing about it was how lightweight it was," she said. I asked what "lightweight" meant to her. "The biggest problem is we...

Hey there, innovation champions! Most HR leaders I talk to have a complicated relationship with AI right now. They know they're supposed to embrace it. They've read the articles, sat through the webinars, maybe even experimented with a few tools. But underneath the professional curiosity, there's often a quieter anxiety: What if using AI more means losing what makes us good at this work? That tension — efficiency vs. empathy, automation vs. human judgment — is exactly what I walked into last...

Hey there, innovation champions! Most HR leaders I talk to have a complicated relationship with AI right now. They know they're supposed to embrace it. They've read the articles, sat through the webinars, maybe even experimented with a few tools. But underneath the professional curiosity, there's often a quieter anxiety: What if using AI more means losing what makes us good at this work? That tension — efficiency vs. empathy, automation vs. human judgment — is exactly what I walked into last...

Your team doesn't need a creativity transplant. They need different conditions.Hey there, innovation champions! The Question That Changes Everything Here's a pattern I've watched play out in organization after organization, across industries, team sizes, and job functions. A leader decides it's time to "get more creative." They send their team to a workshop. Maybe they bring in a speaker. People leave inspired. Two weeks later, nothing has changed. The leader concludes: "Our people just...